The city as an advertising space

City Space Syntax as a Complex Network

The encoding of cities into non-planar dual graphs reveals their complex structure. We investigate the statistics of the typical space syntax measures for the five different compact urban patterns. Universal statistical behavior of space syntax measures uncovers the universality of the city creation mechanism. 1 Paradigm of a city Although, nowadays the majority of people live in cities [1] the...

Advertising as Communicative Discourse: An Analysis

The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...

Uninformative Advertising as an Invitation to Search

W the firm should say in an advertising message, the choice of content, is a critical managerial decision. Here, we focus on a particular aspect of the advertising content choice: an attribute-focused appeal versus an appeal with no direct information on product attributes. We make two assumptions that capture the reality of the advertising context. First, we assume that the bandwidth of advert...

City as an Ecological Space: Social Capital and Urban Land Use, The

nano-rods zno as an efficient catalyst for the synthesis of chromene phosphonates, direct amidation and formylation of amines

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